Trying to run a plumbing business in New York City is not easy. With hundreds of plumbers looking to attract the same customers, being seen online is difficult. Just having a website does not guarantee plumbing customers to come to you; potential customers actually need to be able to find you when they search “emergency plumber near me” or “plumber in Manhattan”. That’s where link building services come in. By building strong, relevant backlinks, plumbers can boost their visibility in search engines, attract more leads, and grow their business without spending a fortune on ads.
In this guide, we’ll break down why link building is so critical for plumbers, what affordable strategies really work in NYC, and how to choose the right service provider. We’ll also explore the role of white label link building services, including outsourced options, for plumbing companies looking to scale their digital presence.
Why Link Building Services Matter for Plumbers in NYC
Let’s say that there are two plumbing companies. One company is at the top of Google search results for “24/7 plumber in Brooklyn.” The other plumbing company is so far down the Google search results that it is stuck on page five. The first plumber gets calls 24/7, while the second plumber can’t stop going out of business. The difference? Strong SEO and strategic link building.
Search engines see backlinks as recommendations. The more high-quality, relevant websites link to your plumbing business, the more trustworthy your site appears. For plumbers in New York, where the market is crowded and customers make fast decisions, this credibility can make or break your business. Backlinks don’t just drive traffic; they signal to Google that you’re a trusted local expert worth ranking above the competition.
What Exactly Are Link Building Services?
At its most basic level, link building is the process of acquiring hyperlinks from other websites that link back to yours. You can think of links as a modern-day word-of-mouth referral. When a reputable home improvement blog from NYC links to your NYC plumbing business, search engines take it as a recommendation and so do customers.
Mainly, link building services take the shape of:
- Local citations and directories (Yelp, HomeAdvisor, Angie’s List, Chamber of Commerce)
- Guest posts on relevant blog sites or home improvement sites
- Partnerships with local businesses (electricians, contractors, etc.)
- Press mentions from the local news and/or community websites
The main point is to have quality over quantity. One strong and relevant link can take the place of dozens of spammy links. This is why many plumbing businesses utilize professional providers or even outsourced link building white labels, so they are making sure this is done correctly.
Also read: Real Estate Guest Post: Top Property Investment Tips for 2025
Affordable Link Building Strategies for Plumbers in NYC
Not every plumber has a big budget for marketing, but the good news is that effective link building doesn’t always require huge spending. Here are some proven, affordable strategies:
Local Citations and Business Listings
Listing your business on trusted directories is one of the simplest and cheapest ways to earn links. Sites like Yelp NYC, Thumbtack, Angie’s List, and HomeAdvisor often rank high in search results themselves. Getting listed not only provides a backlink but also increases the chances of new customers finding you directly.
Guest Posting on Local Blogs and Home Improvement Sites
One of the most effective tactics is still guest posting. For instance, it might be an article titled “How to Prepare Your Plumbing for NYC Winters” from a Brooklyn lifestyle blog. In addition to offering authority and value to the reader, these kinds of posts would also hyperlink to your website.
Partnerships With NYC Contractors and Service Providers
The plumbing industry has a distinct overlap with other trade industries. Connect with general contractors, HVAC techs and electricians. Share links on each other’s sites or swap guest posts and you will create a legitimate and relevant local network that Google can easily identify as trustworthy.
Leveraging Customer Testimonials and Reviews
When happy customers blog about your services or share testimonials on their websites, you gain organic backlinks. Encourage this by asking satisfied clients to mention your business online, and even offer referral discounts in exchange.
Social Media and PR Mentions
Don’t overlook the local press. A feature article in a local newspaper or a shout-out on a local community Facebook page could drive traffic and backlinks. You can pay for PR as cheaply as online directory membership, or simply send emails to journalists to help them find out about your plumbing business.
Also read: SEO Case Study For Rankings 2025
How to Choose the Right Link Building Services Provider in NYC
When it comes to link building service providers, not all are equal. There are some that can provide legitimate high-quality results, and others that are relying on shady tactics that could hurt your site down the road. Here’s what to look for:
- Transparency around costs: Stay away from agencies that have pricing scams or vague promises.
- Relevant experience: A link building provider who has experience in local SEO or service-based verticals is ideal for plumbers.
- Quality assurance: Interface with your providers’ published backlinks examples. Are they legitimate sites or are they spammy blogs that could come back to penalize you?
- Communication: A good provider is going to explain their strategy and provide reports upon completion.
Many plumbing businesses decide to partner with white label link building providers so they can take advantage of the white label link building services offered by the top white label link building partner, particularly if they’re going through an SEO agency. With outsourced white label link building services, plumbing businesses can leverage expert level link building strategies without having to put in the hard work on their part!
Cost of Link Building Services for Plumbers in NYC
Every plumber wants affordable solutions, but prices vary widely depending on the type of service:
| Type of Service | Typical Cost | Best For |
| Local directory listings | Free – $70 | Small shops starting out |
| Guest posting | $150 – $500 per post | Mid-level plumbers building authority |
| Professional SEO agency | $500 – $3000/month | Growing companies needing consistent leads |
For plumbers on a tight budget, starting with citations and guest posts is often the smartest move. As your business grows, investing in professional services or even outsourced link building white label services ensures you can scale effectively.
DIY vs. Professional Link Building Services
Can plumbers handle link building themselves? Technically yes—but at what cost? Building links requires outreach, relationship-building, and constant follow-up. That’s valuable time you could spend serving customers.
DIY link building is best for free strategies like directory listings and reaching out to a few local bloggers. But if you want consistent, scalable results, professional services are worth the investment. The best white label link building providers can do the hard work behind the scenes, allowing you to focus on growing your plumbing business.
Final Thoughts: Building Long-Term Success With Link Building Services
For New York City plumbers, link building is not just a marketing tactic to consider—it’s essential. With the help of affordable link building services, you can compete in one of the busiest markets in the world. You can start working on simple tasks, such as listings in directories and building local partnerships, without any professional help or the need for link building assistance. When you’re ready to scale your plumbing business, you can then get professional help focused on link building service, and implement link building at scale.
Whether you link build yourself or use outsourced link building white label services from the best white label link building service providers, the most important thing is consistency. The more unique backlinks of quality you earn, and the more visible you start to become online, the more of an impact it will have on the attraction of customers to your plumbing service.
So if you think your plumbing business is invisible on the web, start link building today!